Many business initiative books teach not to focus too much on TV news. But surely we need to for good business decisions? How do we differentiate?
What is obvious to experience is the constant deluge and angling of reports, as it's easy to get caught up in rolling reports on the TV and hourly bulletins on the radio, plus not to mention your newsfeeds on social media. It seems that rarely do we have time to stop and appreciate that there are an abundance of inspiring things in process or taking place like in the video above initiated by astronaut Chris Hadfield.
For not only is repeat news a waste of time and a downer, a lot of it is deliberately gauged to hit news cycles and maximise the impact of somebody's agenda. A lot of it is inconsequential to our day, filling it with noise we can easily switch off to focus on our projects. This week I think I got my final reminder that the provision of news information has got to a point of desperation and oversaturation when it was announced, no, debated even that the actor Tom Hiddleston's 'brand' might be damaged. And I won't even waste your time with a link.
Why is this important? Or news? Or news to you?
Whether you regard this so-called reportage as a mild form of lunacy, as I do, or at best, interesting hype reflecting the reach of modern media, the one thing that we can agree on is that it's not your enterprise they're talking about. Plus, it's your ongoing positive mindset constant news is taking from, being most certainly a waste of your time and imagination.
So, in response to this, if you are feeling oppressed or excluded by national and world events I invite you to think about the amount of repeated news you're being exposed to and whether you find it directly useful to your enterprise or sector. One effective way forward is to say, focus on only financial news, or have timed bulletins sent to you by email alert or SMS. In the meantime take heart from the good news in the video above: hopefully this will provide some creative inspiration for you.