We've collated ten tips covering online presence, networking and enterprise mindset. Grab a coffee, take a break and click here to read more
Whether your chasing your tail or feeling overwhelmed the chances are you are already working hard enough. Also, and particularly if you're past 30, you are bound to have been round the block a few times. Chances are that if you stop for a minute you know what you need to do. So cut yourself some slack and check in with these suggestions below, add them to your list of things to try and see if you can't give your business a boost for Spring.
1. Stop tinkering with your home page thinking it's going to change things
If you're 'a lemonade stall in a field' what difference does it make changing your sign or colours?
Stop focusing on thinking design changes will do it, it's constant updates that prove you're the expert that will bring people to your business. Think blogging, think materials that are serialised or events to be put on a simple calendar and link to an updating social media page.
2. Practise using meta keywords for SEO
Google this for more and search for videos on YouTube to explain this to you. Essentially, for every post and update you need to be putting meta keywords in the back-end of your website for search robots to find your content. And you need to get used to doing it and building a list.
3. Research latent semantic keywording
Add your meta keywords to a list of of phrases you find when you search with them: They will appear in the drop-down boxes of the search engines as you type. Keep adding to and storing this list. How many keywords do you need? Well, how many different ways do you think you can be searched?
4. And take being online seriously
Your website is your business repeated running in parallel with what you do during the week out and about or in the office. You need to treat a website like another outlet or reception, that is global and open 24/7.
5. Multiply leads with associates
Times your lead gathering by 5, 10, 15. How? Attend more events, search online and find more of the same kind of the one associate that is bringing you leads, no matter if in the end they are coming up trumps or not. We're talking a business that can dovetails yours and vice versa. Also ask how they are getting those leads and look to duplicate that process with another by offering to suggest the technique.
6. Identify a sector mentor who's doing what you want to do
Emulate their work ethic, strategy and get in touch with them. Let them guide you. They most likely will be flattered, as long as you are not in their business proximity.
7. Contact your industry bodies and get accredited
Blog for them if possible. Jump ahead and do things they're behind on like new technological innovations and point them to you. This will make you the spokesperson for this change in your industry.
8. Set up a Meetup group
Provide regular seminars, workshops, surgery or event that proves your expertise. Yes, it can seem like therapy at times, but everything you do in the time live with potential clients is pure marketing for your enterprise. Plus you can charge for tickets. Here's the site.
9. Keep your chin up
It's tempting to re-focus frustrating moments into a meaning about your whole life. The success route involves you chipping away, and this is what tough can look like. Don't be distracted by unhelpful negative spins of thoughts. Remember, as I said before, we're already rich. Financially it's a true statement that much of the world's population have it far worse and without the opportunities.
10. Realise your self worth
Where are your problems coming from and could you improve yourself and so improve your service? So, are you in the way of your business dreams or are your dreams in your way? If you set your work/life balance to be a more relaxed approach, then stay relaxed. Conversely, if you thrive on pressure, enjoy using up your nervous energy. Just respect others and lay a trail of inspiration, otherwise people won't return. Just think of all those people who were either unprepared or too pushy who put you off. Try this excellent 'inside-out' perspective from transformative coach Clare Dimond.