A few Meet 19 associates have asked us, what do you mean to bring something to give away at the event?
Well what we mean is freebies, and it's not an obligatory idea, but hey, we reckon it would be nice, and actually, a clever thing to do. The thing is, they act as introductions, promotion and the beginning of trade relationships, as they can get clients through your door. In reality you'll find that most people offering stuff aren't trying to hard sell you either and have already reconciled what they're giving away into the mechanism of their accounts. You can always keep a promo you've been given yourself to pass on to someone you know.
How free stuff works
Time magazine has reported that: "companies like Procter & Gamble are figuring that one of the easiest and best ways to get people talking about their products is to simply give them away. An article in the Journal of Marketing found that people who got a product for free talked about it 20% more. Getting a freebie related to the product prompted them to talk about it 15% more..."
We guess it's a little like the method of the streetwise drug dealer: give it away in the beginning and get your customers hooked. As extreme a business model as this sounds, it works. As Jason Fried and David Heinemeier Hansson urge us in their business bestseller Rework: “Make your product so good, so addictive, so “can’t miss” that giving customer a small free taste makes them come back with cash in hand…You should know that people will come back for more. If you’re not confident about that, you haven’t created a strong enough product. “
Savvy business promotion
For a profoundly excellent example of what we mean, Face Media Group's self-styled Head of Customer Love, Jim Cunliffe (slideshow above) dished out its free business cards offer when he attended the network event last. He is such a pro he will probably ring to tick me off for the crease in the cards, but I'm here to say I always keep them on me to remind other Meet19ers of an easy way to get stuck in, market for more clients and also pay forward to associates. The Face Media promos themselves are valid for "250 quality business cards, on 350gsm card of your choice, be it silk, uncoated or laminated (including matt, gloss or velvet lamination)."
First foot forward and in the door
Of course you may not be selling products, it may be your time, services, expertise or a combination of the four. You may find it's a stretch to give anything away. But Jim at Face Media knows that when people are quick to take him up on free cards, he knows the company is then the first to demonstrate its preeminence in all-round customer care – with the aforementioned mix of effort above – to earn a distinct advantage gained over competitors. For more on Face Media's business printing try this link: having used their online artwork system myself I can vouch for its supremely organised approach, flexible response and fastidious quality. Plus, Jim Cunliffe, as well as being quite a character, is one of the South East's top print experts and worth listening to regarding design execution and successfully getting across the best image for your business.