The victory parade has been announced for Brighton and Hove Albion's success in reaching the Premiership on the fourth attempt.
Amazing news, since it's the first time they've been in the top tier since 1979 in a 35-year rollercoaster of an era that has seen Albion homeless and pitted against numerous survival challenges on and off the pitch.
The promotion is set to earn the club around £100million in revenues and generate vital tourism and hospitality income for the city. To cheer on and give the team and staff some well-deserved applause the procession starts at 5pm by Palace Pier on Sunday 14th May and ends on Hove Lawns around 6.30pm. For more details here's the link.
For the amazing business success story of the Albion, the AMEX and the AITC read our story here.