For those who missed his free October 19th Meet 19 talk here is website and social media marketer Jonny Wills' resources rundown: Inspired by several startup clients who have conceded that their focus has been lack of money and an abundance of doubt
One of the most respected success coaches in the world Michael Neill says in his audiobook Effortless Success that the two main obstacles he gets asked about are money and fear. Coincidentally, yet not surprisingly, for about half of my potential clients this comes up the most when we discuss marketing strategies.
We all have something to say about money I guess, but perhaps fears are a private issue.
So let us hurdle the first obstacle in the next dozen paragraphs, and perhaps we can alleviate the second issue by the time we come to the conclusion of this article. For this post is a supportive celebration of the fact that we are already rich, and like the most wealthy, successful or creative in the world we have the same level playing field of access that they do to help us grow in business and enterprise.
All monumentally wealthy people are experts at utilising resources.
They use the things around them to support their efforts, enterprise and dreams. If they have a problem that's affecting their business NOW and will inhibit it's FUTURE they use resources to shift things along. Warren Buffet, currently the third richest man in the world, reads financial reports, papers and analyses for 3-8 hours a day. This information provides the answers about the integrity of the businesses he invests in.
Alright, so perhaps the thing that will interest you here in the following nine resources is anything you hadn't realised before or any fresh approach and reminders in maximising assistance for your enterprise.
Obvious but often overlooked. Where else is there a social, community and business hub for people with free WiFi, creche, news and trade papers and coffee counter acting as a quiet free office? Not to mention it has books, DVDs, audiobooks, CDs and is a different venue to jog the mind as well as meet.
Here's why I mention the library for you:
There is a floor of (often expensive) reference books and directories. There will usually be a choice of ten on each specific subject. Don't be put off: this means you can find the ones that speak to you. And very often these more technical books will only have a passage, chapter or section that you need. Can you really get this searching on Google? You can photocopy the information or at least sample what you need before shopping on Amazon.
Try this list of your often guestimated personal network of 250:
Friends; family; community; colleagues; ex-colleagues. Most will be glad to assist. With others there's usually an obstacle that stops us asking some people for help or them helping, but perhaps it's a opportunity to grow and see how you can negotiate that obstacle.
And why not see if clients and customers can be a resource of goodwill in spreading the word?
One thing that might stop this is if they don't realise the value you are giving them. This can be politely outlined in invoices and emails, clarifying what they got free of charge. In turn this allows them to boast that you paid extra attention to them.
With new networking associates you may want to start with contra deals, an exchange of services or free work for testimonials or in lieu of future work.
3. Network events
Type into Google: "free network events yourhometown" and calendar up your time meeting new people. The best bet is to go with a listening ear and be honest with what you're after. You'll be surprised at how cool people can be.
Or if you have your own premises or access to them you can have an open coffee and cake morning to show others what you do and share some free advice.
Around Sussex there are many excellent network events, here are three:
Third Friday: Brighton-based, free mingle networking, open attendance and cool venue serving drinks
Basepoint: nationally-supported, based in Shoreham, Crawley and Newhaven with free mingle networking, food, talk and community assistance
Meet19: Brighton-based, free, invite-only, featuring a Speed Meet, talk, plus regular networking with a mix of business/community associates
All this is about talking to a mass of people and spreading your message. Just decide if you want to be Richard Branson and make yourself the centre of the PR or whether you'd like others to deal with it. TV is getting more niche by the day and all they usually require is that you follow their guidelines and make your own shows, this is somewhat easier with the recent strides in HD quality video and the way we're all getting used to YouTube and social media-style vlogs. Have a look at LatestTV in Brighton.
Get yourself on the radio.
Next month I will be on Business Radio, specifically designed internet radio for SMEs. If you'd like a slot get in touch with us here at Meet 19. With radio slots you may get a chance to record your discussions and use them as a podcasts. Talking of which...
5. The Internet
Too much of a resource? Where to start? The trick is to remain with your niche questions and business sector: using search engines, online forums, grantfinders (plus other support) and social media. Just remember wherever you make your footprint - whether in blog, vlog, comment, free giveaway etc - it links back to your business: so stay true to your mission and don't get embroiled in things that make you look bad and waste time.
Your story is a resource and forms the centre of any marketing strategy, whether you use it upfront or behind the scenes. The more setbacks you've had the better, people love an underdog: as long you haven't given up. If you find it difficult to put yourself into words - as many people do - ask someone to help. Once you have these few paragraphs of self-confidence boosting 'sell' you can keep them to hand to read daily to keep you focused. And the bonus is you can tell the story any way you like as long as you don't fabricate.
7. Your wellbeing
Your mind and body are essential and are often taken for granted or indeed abused at the hands of hard work. That's fine, be that hero, but the thing is: do you want your journey to be about chasing a happiness, or making success from a happy place: and which of the two results do you think will last longer?
Keeping well is about maintaining your spirit and so your motivation.
You can force it with a 'where there's a will there's a way' approach, but maybe you can flip it when you're stuck and try the 'where there's a way there's a will' method instead, attending to the things that build your sense of confidence through achievement to guide you.
Are plans and goals a resource? Well yes, both kind of make up your map. And knowing you are getting closer to ticking all the boxes can get you quite excited. But have you fixed these plans and goals and remain inflexible? Are you finding that the closer you get, the farther away they seem to actually get?
Check out what President Dwight D Eisenhower said about them:
"In preparing for battle I have always found that plans are useless, but planning is indispensable."
The lesson here is to practice plans as planning from the 'realistic, time-related' goal backwards to the present day, and then adjust the plans daily: we can't predict the future and it's not your fault when circumstances change. The goal can remain the same, but you may find the wisdom gained in the crucial moments getting to it might be worth more to you. Which brings us back to the final resource:
9. The now
The one that deals with all the fear and the one I urge you to use when meeting new associates. It relates to something the Dalai Lama once said:
“There are only two days in the year that nothing can be done. One is called yesterday and the other is called tomorrow. Today is the right day to love, believe, do and mostly live.”
The past is gone, the best we can do is learn from our mistakes. The future we can't foretell. The finest resource for great, meaningful and productive work is right now. And get used to getting it done.
There we have it...
The library, people, network events, broadcast platforms, internet selectivity, you, your wellbeing, the practice of planning not fixed plans; and remembering to stay in the now.
These are the resources that make us abundantly wealthy already with the obvious potential to make us materially rich should we so choose.
Wishing you happy resourcefulness.
#handhug & out
Website & social media marketer at Infinite Bridge and co-founder of Meet 19